Teenage Culture Flashcards
How did birth rates increase after WW2?
PWC: 900k-1M births per year
Early 1930s: 700k-800k per year
When did the babies born in the mid-late 40s begin to become teens?
Late 50s. Many had jobs. All provided a new market based on US influences in film, music, and fashion. B4 this market was created, most dressed like their parents + listen to same music, oft bland + non-threatening
When did teenagers as a phenomenon between childhood and adulthood develop?
50s
What had previous generations done when they reached ‘teen’ age?
Previous generations had tended to leave school at 14 and go to work as their income was oft needed to supplement their parents’.
What did Baby Boomers do when they became teens that was different to past generations?
School-leaving age raised to 15 in 1947 but many stayed on to sit exams or go to uni from 60s onwards. National service (conscription) introduced in 1948, took 160k boys a year at its peak every year for 2 years military service.. Ended in 1960 when our military commitments lessened.
How did teenage Baby Boomers have enough money to fund a consumerist lifestyle?
With full employment and plentiful apprenticeships, they had enough time and money to spend on what their parents might have considered luxuries and waste.
How did marketers successfully target teenagers?
Marketed the latest fashions or gadgets such as transistor radios as essential. TV shows developed and aimed specifically at teens either generally- Top of the Pops (est Jan 1964) or at specific youth culture- Ready Steady Go! was aimed at mods.
What was ‘Ready Steady Go!’?
Aug 1963-Dec 1966: Featured a studio audience dancing ot live (or mimed) performances from current popular pop acts. Both the audience and presenters esp. Cathy McGowan were dressed in the latest fashions.
Did teenage baby boomers stray from their parents style or conform to it?
They wanted to create a completely separate identity
What youth cults developed in the 50s?
- Teddy Boys in mid-50s- slicked back hair, Edwardian style suits, to rock ‘n’ roll music
- Rockers- leather jackets, powerful motorbikes; largely white US based harder-edged rock ‘n’ rollers eg Eddie Cochran
- Mods- fashionable Italian suits, Vespa/Lambretta motor scooters
What music did Mods listen to?
Largely black-inspired rhythm + blues from the US. Early 60s more Brit bands eg Beatles (Liverpool) + Hollies (Manchester) developed own versions of this rhythm and blues to create their hugely successful Brit popular music.
What youth cults developed in the 60s?
Mods morphed into skinheads- short hair, braces, working-class arrogance whose reggae and ska-inspired music oft came from the Caribbean.
What youth cults developed in the 70s?
Punks with torn clothing, chains, and Mohican hairstyles.
What kind of style did Punks and Skinheads share?
Both involved minimalism based on simplicity of style but were as commercially targeted as their predecessors- skinheads oft wore dear Abercrombie overcoats, Ben Sherman shirts and Doc Martin bovver boots.
What did youth cults have in common?
- Wanted to be noticed, perhaps to shock their elders
- Exploited by successful capitalists who oft created their styles and marketed them successfully