Consumer society

Question 1

Incomes 1950-1970

Answer 1

• Rose 30% in 50s, 22% in 60s, 30% in 70s
• 1964- 91% in 1964
• By 1965 necessities of food & clothes- only 30% of consumer spending
• Hobsbawn- 50s-70s ‘golden era’ of Western capitalism

Question 2

What phrase did J.B. Priestly coin to describe the growth of advertising and the consumer society?

Answer 2

Admass