Technology Push and Technology Road Mapping Flashcards
TRIZ Definition and Hypothesis?
Theory of Inventive Problem Solving
* A creative problem-solving methodology tailored for scientific and engineering problems
* It is more structured and based on logic and data, not intuition or brainstorming
* Hypothesis: There are universal principles of creativity that are the basis for creative innovations that advance technology
– Somebody somewhere has already solved this problem (or one very similar to it.)
– Creativity is now finding that solution and adapting it to this particular problem
– Engineering ingenuity based on an inventory of ideas or a checklist
Five Levels of Problem Solution - based on patent literature
- Routine design solutions using well known methods (30%)
- Minor corrections to an existing system by known
methods (45%) - Fundamental improvements to an existing system which resolve contradictions within the industry (20%)
- Solutions based on application of new scientific principle to perform the primary functions of the design (4%)
- Pioneering inventions based on rare scientific discovery (1%)
TRIZ deals mostly with design concepts at levels 3 & 4
TRIZ Problem-Solving Methodology
TRIZ uses a creative solution to overcome a system conflict or contradiction improving one attribute of the system can lead to deterioration in other system attributes, e.g.
– reliability vs. complexity,
– strength vs. flexibility
TRIZ Problem Solution Process
Technology Push
- Invent new technology
- Guess suitable applications (Medical, Automotive Toys Military Food Health/beauty)
- Contact people in each industry and try to explore feasibility / need for each potential application scenario
- Figure market size, demand, payback for each feasible path
- As an “outsider”, data is not easily available
Market Pull
- Identify and verify a market need (e.g. estimate market size, demand, ROI)
- Find a solution that reliefs the potential customers from their “pain”
- Solve design issues
- Work out manufacturing issues (cost and reliability)
- Profit by increased sales margin
Technology and Market Linking Graph what are the segments?
Roy Rothwell’s Coupling Model?
With rapid rate of technology and market change this linking (coupling) needs to take place at every stage of the product development process.
Technical Linking?
- Prerequisites
– Creative insight and talent - Relate a technical problem to external or internal scientific knowledge
– Unique expertise - View a solution to the problem as both feasible and relevant for users or customers
- Sometimes in a stagnant market any change will do
Cup Cake Approach
- Focus on technical issues and problems
- Trigger a search for scientific and technical knowledge within the company and from external knowledge sources
- Develop an innovative, technical ‘solution’ to offer to the market.
- Identify suitable application and launch
- Get visibility – let the market inform the next steps
– Improved technology
– New applications
What is the Technology Stategy and Management framework?
The effective integration of technological considerations into business strategy is essential for planning in manufacturing companies
Why use technology road mapping?
As a result of technology roadmapping, a company or an industry can make better investment decisions because it has better information to:
– Identify critical product needs that will drive technology selection and development decisions.
– Determine the technology alternatives that can satisfy critical product needs.
– Select the appropriate technology alternatives.
– Generate and implement a plan to develop and deploy appropriate technology alternatives.
Technology Roadmap? and it’s stages
A technology roadmap is a flexible planning technique to support strategic and long-range planning, by matching short-term and long-term goals with specific technology solutions. 3 stages:
planning,
do the exercise,
communicate it
Technology roadmapping
Technology roadmapping is a powerful technique for supporting technology management and planning, especially for exploring and communicating the dynamic linkages between technological resources, organizational objectives and the changing environment.
General Roadmap Architecture
The generic roadmap is a time-based chart, with multiple layers and including commercial and technological perspectives.
