Disruptive and frugal innovation Flashcards

1
Q

Disruptive innovation

A

Disruptive innovation is an innovation that simplifies and makes more affordable products and services to undesirable or ignored markets.

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2
Q

How to identify disruptive innovation

A
  • Is the innovation targeting people who are no consumers or overserved by existing products?
  • Is the innovation not as good as existing products as judged by historical measures of performance?
  • Is the innovation simpler to use, more convenient, and more affordable?
  • Is there a technology enabler that can carry the new value proposition upmarket?
  • Is the technology paired with a business model innovation that allows it to be sustainable?
  • Are existing providers motivated to ignore the new innovation and not threatened at the outset?
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3
Q

Is sustainable innovation part of disruption?

A

It is improper to remove sustainable innovation from the discussion of disruption, because disruption is a process, often including many sustainable innovations

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4
Q

Recent examples of disruptive innovation

A

Southwest airlines, Netflix and Tesla

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5
Q

Frugal Innovation

A

Frugal innovation (FI) re-engineers traditional R&D, it offers more agile and customer-focused innovation, it is the process of reducing the complexity and cost of a good and its production.
- Targets the customer’s hidden aspiration or unvoiced problem
- Represents a move from a linear model to circular models of innovation
- Constitutes a collaborate approach to innovation
- Is a complementary approach to traditional R&D

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6
Q

Frugal Innovation can be split into two categories?

A
  • FI complements and simplifies existing technology
  • Jugaad innovation unlocks business creativity in resource constrained environments.
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7
Q

Digital technology drives frugal innovation examples?

A
  • Feature phone based solutions
  • Affordable smartphones
  • Open source hardware
  • Mobile Banking
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8
Q

Fugal innovation is not limited to basic products examples?

A
  • India landing on the moon for less than interstellar
  • Increased productivity through minimum asset input and easy-to-use
  • Speedy innovation and avoidance of over-engineered solutions
  • Reduced innovation budgets
  • Lower production costs
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