Disruptive and frugal innovation Flashcards
Disruptive innovation
Disruptive innovation is an innovation that simplifies and makes more affordable products and services to undesirable or ignored markets.
How to identify disruptive innovation
- Is the innovation targeting people who are no consumers or overserved by existing products?
- Is the innovation not as good as existing products as judged by historical measures of performance?
- Is the innovation simpler to use, more convenient, and more affordable?
- Is there a technology enabler that can carry the new value proposition upmarket?
- Is the technology paired with a business model innovation that allows it to be sustainable?
- Are existing providers motivated to ignore the new innovation and not threatened at the outset?
Is sustainable innovation part of disruption?
It is improper to remove sustainable innovation from the discussion of disruption, because disruption is a process, often including many sustainable innovations
Recent examples of disruptive innovation
Southwest airlines, Netflix and Tesla
Frugal Innovation
Frugal innovation (FI) re-engineers traditional R&D, it offers more agile and customer-focused innovation, it is the process of reducing the complexity and cost of a good and its production.
- Targets the customer’s hidden aspiration or unvoiced problem
- Represents a move from a linear model to circular models of innovation
- Constitutes a collaborate approach to innovation
- Is a complementary approach to traditional R&D
Frugal Innovation can be split into two categories?
- FI complements and simplifies existing technology
- Jugaad innovation unlocks business creativity in resource constrained environments.
Digital technology drives frugal innovation examples?
- Feature phone based solutions
- Affordable smartphones
- Open source hardware
- Mobile Banking
Fugal innovation is not limited to basic products examples?
- India landing on the moon for less than interstellar
- Increased productivity through minimum asset input and easy-to-use
- Speedy innovation and avoidance of over-engineered solutions
- Reduced innovation budgets
- Lower production costs