Technology Push And Market Pull Flashcards
1
Q
What is a technology push?
A
A radical innovation is brought to bear on a product through investing in and exploiting scientific and technological advances
2
Q
What does a technology push lead to?
A
Radical improvements of a product driven by technology
3
Q
What is a market pull?
A
The argument that successful innovation comes as a result of identifying market needs and then developing
4
Q
Why is market pull important?
A
Reason for the revitalisation of products
