Customer Requirements

Question 1

What are customer needs

Answer 1

.essentials of a product

.safety features

Question 2

What are customer wants?

Answer 2

. Aspects that may make the consumer have a feeling of status

. Desirables

Question 3

What is market research and why is it important

Answer 3

. Provides designer with up to date responses from marketplaces to their perceived needs

. Info can be incorporated into the design or re design of a product to make it more effective

. Used to meet the needs of a target audience

. Improved sales

. Different methods used

Question 4

What are market trends?

Answer 4

Factors such as fashion, styling, economic considerations, technological trends, Eco trends and life style

Question 5

What is the point of researching a market trend?

Answer 5

Determine whether a product is niche

Question 6

What is a target audience?

Answer 6

This is a specific market that the product in question will appeal to

Question 7

What is a niche market?

Answer 7

A specific group of people that would be interested in a particular product