Technology Push And Market Pull Flashcards
What is technology push
- Technology Push is when research and development in new technology, drives the development of new products
- it happens before there is consumer demand for a product
What is market pull
Market pull is when product ideas are produced in response to market forces or customer needs.
Examples of this include the development of cameras, which have become smaller, more
lightweight and higher performing as a result of customer needs.
What is CAD
Computer-aided design (CAD) is the use of computers (or workstations) to aid in the creation, modification, analysis, or optimization of a design.
What is CAM
Computer Aided Manufacturing (CAM) is the use of software and computer-controlled machinery to automate a manufacturing process.
What are the advantages of CAD
- Ideas can be drawn and developed quickly
- Designs can be viewed from all angles with a range of materials
- Some testing and consumer feedback can be done before costly production takes place
What are the disadvantages of CAD
- Expensive to set up
- Needs a skilled workforce
- Difficult to keep up with constantly changing and improving technology
What are the advantages of CAM
- Fast and accurate production
- Machines can run constantly on repetitive tasks
What are the disadvantages of CAM
- Expensive to set up
- Needs a skilled workforce of engineers