Technology In Marketing

Question 1

What is multi channel marketing

Answer 1

Customer communication and product distribution are supported by a combination of digital and traditional channels at different point of the buying cycle

Question 2

What is omnichannel marketing

Answer 2

Is the multichannel sales approach that provides the customer with an integrated shopping experience. Person could be shopping from phone or in a brick and motor store and the experience will be seamless

Question 3

What are the types of online presences

Answer 3

1.transactional e commerce site
2.service orientated relationship building
3.brand building websites
4.portal or media sites
5.social network or community sites

Question 4

Digital marketing what are the 5 s’s

Answer 4

1.sell-grow sales
2.serve-add value provide extra benefits
3.speak-get closer to customer
4.save-save costs
5.sizzle-building ur online brand

Question 5

Picture

Answer 5

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Question 6

Describe ‘save’

Answer 6

1.time-online sales can be quicker for the customer and the company and can make more sales in less time
2.effort-less training,less staff will decrease with development of AI.
3.money-save more money online compared to the phone