Marketing Mix

Question 1

What are the 4 p’s

Answer 1

Product, price, place, promotion

Question 2

What are the 4 c’s

Answer 2

Customer, cost, channel, communication

Question 3

What are the 4 E’s

Answer 3

Experience, exchange, everywhere, evangelism

Question 4

What are the 6 i’s of digital marketing mix

Answer 4

1.interactivity
2.intelligence
3.individualisation
4.integration
5.industry restructuring
6.independence of location