Digital Marketing And Strategy Development

Question 1

What is a digital marketing strategy

Answer 1

Defines how we will meet our objectives.

Question 2

The scope of digital marketing:

Answer 2

The focus should be how to use digital channels to support existing marketing strategies

Question 3

Hierarchy of organisation plans

Answer 3

1.annual business plan
2.annual marketing plan
3.annual communication plan

Question 4

How to formulate a strategy

Answer 4

1.start with a goal
2.define value proposition
3.create a distinctive value chain
4.be prepared to make trade offs
5.create a fit between what the company does, where it wants to be and the resources