Technology and Marketing Flashcards
technological developments
the invention and innovation of tools that solve problems and enhance processes
social media
the online platforms that are used to connect with others and share content
email marketing
the process of sending personalised electronic messages to customers to promote a business’s goods or services
artificial intelligence
software that is able to mimic human behaviour
search engine optimisation (SEO)
a process used by a business to ensure their website ranks higher when customers search goods or services related to the business
data analytics
the process of examining information that has been collected by businesses in order to form conclusions and make effective decisions
management of data
the practice of collecting organising, using and storing data securely so businesses can use this information to make effective decisions
