7Ps Flashcards
1
Q
Product
A
A good or service that is offered to consumers to satisfy a need or want in a market
2
Q
Price
A
The amount that a consumer pays for a good or service
3
Q
Place
A
how a business distributes it’s products
4
Q
Promotion
A
Marketing communications which are used by a business to promote, inform and remind it’s target audience of it’s products.
5
Q
People
A
Individuals which influences a customer’s perception of a business and it’s products
6
Q
Physical Evidence
A
the environment which a business and it’s customers can interact
7
Q
Process
A
the procedures set in place by a business throughout the whole customer buying experience
