CSR considerations in marketing Flashcards
1
Q
Corporate Social Responsibility (CSR)
A
The ethical conduct of a business which goes above and beyond legal obligations as well as the considerations of social, economic, and environmental impacts when making decisions
2
Q
Green marketing
A
an advertising strategy which involves highlighting the environmental benefits of a good or service
3
Q
Customer privacy
A
the administration and protection of sensitive, personal information that customers provide during their interactions and transactions with a business
