technology Flashcards
1
Q
EPOS
costs and benefits
A
- be expensive to set up
- be used alongside customer loyalty cards to monitor consumers buying habits
- produce information which can be used to target promotional campaigns to the appropriate customers
2
Q
online survey
costs and benefits
A
- cost effective
- often easy to develop
3
Q
social media
costs and benefits
A
- respond to adverts
- ask questions to the company
4
Q
desktop publishing
costs and benefits
A
- DTP software can be used to create professional looking advertisements to encourage customers to purchase products.
5
Q
text alerts
costs and benefits
A
Texts can be used to inform customers of new products, special offers or promotions.
6
Q
apps
costs and benefits
A
Apps can be used to give customers easier access to products and services. They can also be used to advertise products, for example ‘in-app’ advertising when playing games.
7
Q
quick response codes (QR)
costs and benefits
A
When a customer scans a QR code it will take them directly to a company website. They are often shown on promotional advertising billboards and magazines. It enables the customer to access the goods quickly and easily. This could increase sales.
