promotion

Question 1

point of sale displays

Answer 1

Point of sale displays are found at the checkout, for example at supermarkets. The point of sale display is most commonly designed to attract the customer to products that are new, for example the latest DVDs, books or video games.

Question 2

sale or return

Answer 2

Sale or return is offered by manufacturer to retailers to reduce the risk for the retailer of stocking the manufacturer’s product. This method of promotion gives the retailer the right to return any stock that they do not manage to sell. This will encourage retailers to stock products that are new as they are able to return them if they do not sell.

Question 3

dealer loader

Answer 3

Dealer loader is when the manufacturer will offer the retailer extra goods if they purchase a certain quantity of an item. For example, six boxes for the price of five. This will encourage retailers to purchase a higher quantity of stock from the manufacturer.

Question 4

promotional gifts

Answer 4

Manufacturers can provide retailers with promotional gifts for customers to encourage the sale of their product and attract customers into the retailer. For example, a food company could provide branded bowls with the purchase of selected cereals.

Question 5

staff training

Answer 5

Some manufacturers provide retail staff with training. This will increase their knowledge of the product therefore increasing the chance of sales. This will benefit the retailer as their staff are able to give a higher level of customer service due to the training provided.

Question 6

BOGOF

Answer 6

Buy One, Get One Free (BOGOF) is a commonly used special offer. This deal is used to offer customers extra value and may encourage them to buy more or to choose one business or product over another.

Question 7

free trial/ sample packs

Answer 7

Many food companies will offer free samples as a way to let potential customers test a product. For example, supermarket shoppers will be given the chance to taste a new snack. The idea is that people will try the product and hopefully like it, encouraging them to buy.

Question 8

money off coupons

Answer 8

By offering customers money-off coupons it can encourage them to purchase the business’s products or choose to buy from them over a rival firm.

Question 9

competitions

Answer 9

A business can run competitions where customers have a chance of winning when they purchase a product. This will encourage customers to buy the product and may result in repeat custom as people want to increase their chance of winning.

Question 10

public relations

Answer 10

• PR is the act of controlling the image of the business that is
  perceived by the public
  The role of (PR) in an organisation is :
• Building awareness/creating a positive image for an organisation
• Generating press releases
• Organising press conferences/managing bad press
• Organising sponsorship
• Promoting CSR
• Donating to charity

Question 11

methods of PR

Answer 11

• press conference
• press release
• donations to charities
• sponsorship
• company visits
• promotional merchandise