technologies to facilitate promotional activities

Question 1

5 categories of technologies that businesses can use to facilitate promotional activities

Answer 1

1. Online advertising
   
   2. Social media
   3. Mobile applications
   4. E-newsletters
      E-commerce

Question 2

online advertising

Answer 2

A form of promotion that uses the internet to promote products and services to audience

Question 3

types of online advertising

Answer 3

youtube advertising
search engine optimisation
content marketing
pay per click
internet based banners or google advertisements

Question 4

social media

Answer 4

refers to websites and applications that enable users to create and share content or participate in social networking

Question 5

examples of social media

Answer 5

• Facebook
  
  • Instagram
  • Snapchat
  • Tik Tok
    Twitter

Question 6

influencer marketing under social media

Answer 6

a form of social media marketing involving endorsements and product placement from influencers

Question 7

mobile applications

Answer 7

Type of application software designed to run on a mobile device, such as a smartphone or tablet computer.

Question 8

mobile applications can include

Answer 8

mobile versions
QR codes
SMS
phone apps

Question 9

e-newsletters

Answer 9

An email a business sends to its subscribers regularly to keep them informed about the latest news deals and updates about their product or brand

Question 10

e-commerce

Answer 10

Refers to the trading of goods and services via the internet, electronic systems and computer networks