Taylor Swift Online Media Flashcards
why is an online presence important for artists?
ENGAGE with fans to keep interest
ATTRACT new fans with exciting content
ENCOURAGE all audiences to spend money
what are some ways that Taylor attracts audiences and creates money on her website?
Having a merchandise page, having a tour page in which tickets can be bought, having a stream/ download page to easily access her music
why might Swift choose to reinvent her image every album? name an era and what it was like.
The representation of Swift on her online media is ever-changing and not a static thing. It keeps her interesting almost like she’s a new artist every ‘era’ and also leaves fans wondering what ‘era’ will come next. E.g. the ‘lover’ era was very colourful and playful with lots pride flags which links to some of her songs and her beliefs.
why does Swift use social media?
Swift uses different social media platforms to engage with different audiences
why does Swift use Facebook?
Facebook is good for targeting 30 to 45-year-olds which is the age range of her original audience from her younger years
what kind of content does Taylor Swift post on Facebook?
Swift‘s Facebook posts contain more text, complex wording and feature content that may appeal to old audiences e.g. political views
why does Taylor Swift use Twitter?
Twitter is a large platform with a large target audience of different ages but is good to address younger audiences. 
What type of content does Swift post on Twitter?
Taylor Swift Twitter is quite celebrity focused with the shorter, snappier text. Swift may talk about song collaborations with other artists and tag them. additionally, the tweets are kept short to engage younger audiences.
why does Swift use Instagram?
Instagram is popular with audiences around 15 years plus who are engaged primarily by photos and videos.
what kind of content does Swift post on Instagram?
Swift posts relatable photos to make the audience feel like they know her and know the real her. The use of emojis can engage a younger audience or global fans who speak other languages and emojis can describe the tone of the post.
how can katz’s uses and grats be applied to Taylor Swifts social media?
audiences may personally identify with Swift through social media due to her relatable posts that sometimes create a representation of her as the ‘girl next door’ that audiences may identify with e.g. with her cats, no make up
