Bad Blood Assessment Flashcards
How does it represent women?
The video can be seen as a feminist text because it
presents various women being strong, brave and heroic.
Why are lots of famous female celebrities and no men?
The females in the video reinforce the feminist approach and convey a female power which subverts gender stereotypes.
Why does the video use so many celebrities?
Because then Taylor can widen her audience as fandoms of the other celebrities will be invested in her video.
What’s some benefits for promotion by using the celebrities?
- Increased promotion as they will share on their social media to their fans
- ## attracts and widens the audience
Why were Katy and Taylor fighting?
Katy hired Taylor’s backing dancers whilst Taylor was still on tour.
What cons and dens can you imply from Taylor lying on the smashed car?
Taylor can be seen as Femme Fatale when lying on the smashed car which can suggest that despite being a seductive, attractive woman, she will cause distress to men in her life.
What intertextual reference can you see from Taylor lying on the smashed car?
The introduction of the video through the strong red coloured credits of ‘bad blood’ seems to reference the film ‘Sin City’ in terms of typography style and combination of the femme fatale on a smashed car.
What intertextual reference can you see from the futuristic white room scene?
The choice of white bandage costume when Swift is revealed on an operating table through a longshot seems to reference the ‘Fifth Element’ and the futuristic colours and technology emphasise this.
How could the P for Katz Uses and Grats be applied
personal identity from the uses and gratification theory theory could be applied because the video is filmed in london and features landmarks in which audiences will recognise and relate to.
How could S for Katz Uses and Grats is theory be applied
The range of celebrities used will have bought together fandom is and therefore audiences will be talking about their interpretations of the characters and about the celebrities
how could escapism in uses and grats to be applied
The video can act as escapism as it construction version of reality which the audience knows not to be true
what are the five stages of Todorov‘s narrative theory
Equilibrium disruption recognition of disruption attempt to fix disruption new equilibrium
what could you infer about the opening fight scene and how it represents Taylor as a woman?
When the camera shows a close-up of Taylor reapplying lipstick immediately after fighting someone suggests that she is effortlessly good at what she does and wants to maintain her femininity whilst subverting the stereotype that women don’t fight.
How could Laura Mulvey’s Male Gaze Theory be applied?
- Throughout the video the characters are wearing skimpy outfits which show off their bodies and camera shots which show close ups to them which sexualises them and shows how men would like to see them but can also show their dominance and power with black as the only colour they are wearing.
How could Richard Dyers Star Appeal be applied to this video?
The heavy use of well-known singers actors and models directly relate to the star appeal as using these celebrity features created a wider audience and enticed people the watch the video.
