Task 2 The media and me Flashcards
What is entertainment education? Define it in one sentence
“Prosocial messages that are embedded into popular entertainment media content”
To what does Entertainment education refer to?
Refers to media that can both entertain and educate, in order to increase audience members knowledge about an issue and change overt (public) behaviors
Which effects can EE message have on the viewer?
E-E message can exert some persuasive effects on viewers, but these effects vary depending on the characteristics of the viewer / individuals observe EE differently
It seems that E-E may be more effective for some, but perhaps harmful to others, depending on how the message is interpreted and/or enjoyed
What was the aim of the study “medical dramas on televise- a brief guide for education” ?
Researchers hope that their brief guide will encourage others to consider integrating television dramas into their teaching and to explore how this dramas may be used most effective in medical education
What did they do in the study “medical dramas on televise- a brief guide for education”?
8 episodes from different medical dramas were watched and a short guide to each drama, providing a brief introduction, identifying common themes addressed and suggesting possible applications in medical education was then made
Name 5 good aspects of medical EE the study “medical dramas on televise- a brief guide for education” has shown
Good/Bad examples can be used to show how one should/shouldn’t act
Contain a wealth of material suitable to be integrated into medical education
Can add to learners’ knowledge and comfort level in dealing with medical topics
Teach professionalism and communication skills
Learners enjoy the teaching method -> better results?
Name 2 bad aspects the study “medical dramas on televise- a brief guide for education” has shown
Legitimacy problems as the line between right and wrong in those dramas is not clear-cut
Negative portrayals of the characters: unethical behaviour & lapses in professionalism
What is the conclusion of the study “medical dramas on televise- a brief guide for education”
If material is appropriately selected (which it must), using medical dramas for education can improve teaching
Name 3 problems / forms in which 16 and pregnant differ from real life
Mothers more likely to be younger, white and had healthy babies, compared to the national average
Babies fathers were more involved in the daily care of the babies, compared to reality
Medical insurance or government assistance was almost never discussed
What was the ultimate aim of the show?
With whom did they collaborate with ?
This show collaborated with The National Campaign with the ultimate aim of reducing teen pregnancy
Contains callout with sexual health information
Why does Teen mom lost its original goal of educating viewers?
moms have become celebrities
show has lost its original goal of simultaneously educating viewers
now focuses too much on fame, rather than caution about the consequences of unprotected sex
What is the main goal of EE?
The main goal of entertainment-education is behavior change
Its proven that entertainment-education programing can influence behavior across a variety of health and social issues such as safe sex
Explain the message of Baduras Social cognitive theory
rewards and punishments that humans experience are central to determining whether certain behaviors are imitated
explain the process of vicarious learning
Human knowledge and behavior are learned through direct experience or through observation of media models
viewers can learn attitudes and normative believes or scripts from observing a media model
Which models viewers are more likely to imitate?
Viewers are more likely to imitate models that are rewarded than the that are punished
Name an example for a negative and a positive consequence of teen pregnancy which would influence the imitation of the viewer
Representations that emphasize the negative consequences of teen pregnancy (dropping out of school) would discourage teen pregnancy
Representations that emphasize the positive consequences (bonding with baby) would encourage favorable attitudes about teen pregnancy
Do the programs actually portray teen pregnancy as it occurs in real life?
Shows do not portray teen pregnancy as seen in American society, they rather offer a sanitized version of it
How are been mothers on teen mom reality programs portrayed as compared to national average?
Differences in demographics: Age, gender, marital status, living arrangements…
Overrepresentation of younger mothers & fathers, underrepresentation of non-white mothers & fathers…
Does it discourage kids to become pregnant at a young age as it is supposed to or does it actually encourage them?
Miss to address those most at risk of teen pregnancy (girls of color)
Biggest social learning effect when model is perceived as similar to the viewer
How are the fathers portrayed?
Fathers in reality less involved with their children
How does the health of babies compare to national averages?
Children have in reality more health issues
Has Teen Mom lost the original message of 16 and Pregnant?
16 and Pregnant more accurate than Teen Mom
Although birth rate among teens may be declining, it is not because of exposure to the messages contained within these programs
Viewers are most likely to be affected if models are..
attraktive
similar to themselves
rewarded for actions
What was the aim of the study “comparing the effect of entertainment and educational television programming on risky sexual behavior”?
To see whether an EE program can promote safer sex intentions and behavior among young adults in the US and to see how the effects of EE compare to traditional educational messages about teen pregnancy
What were the results of the study “comparing the effect of entertainment and educational television programming on risky sexual behavior”?
EE is most effective when dealing with an audience that lacks experience & that is interested in the topic (elaboration-likelihood)
Increased potential for unintended interpretations of the message (can be harmful) as message designers have far less control over take-away message
Why is it better to watch 20 minutes of scrubs and discuss for 20 minutes than to watch a 50 minutes lecture?
Is closer to real life experience No bioethical class can provide such a visual experience to learn the ethics in these situations compared to these tv dramas
You can discuss ethics in real life situation
Students are far more engaged
The lesson is more memorable
explain the meaning of Homophily
= the degree to which viewers perceive themselves to be like the characters, in terms or traits, abilities and backgrounds
Explain the meaning of Parasocial interaction
= the degree to which viewers perceive a relationship of friendships with the media personality based of attraction to the media persona
What was the aim of the study “understanding the effect of MTVs 16 and pregnant on adolescent girls beliefs, attitudes and behavioral intentions towards teen pregnancy” ?
To examine the impact of 16 and pregnant on adolescent girls pregnancy-related attitudes, beliefs, and behavioral intention
Explain the connection of social cognitive theory with homophile and para-social interaction
homophily (perceived similarity to the character) and para-social interaction (attraction to the character) have a positive effect on learning outcomes. Homophily should depend on past viewing (more involved) and perception of the received message.
Explain the influence of homophily and para-social interaction to viewers of 16 and pregnant
(Girls who watched 16 and pregnant) Homophily & para-social interaction predicted acceptance of teen pregnancy myths, less perception of risk, greater benefits associated with pregnancy than risks, perception that teen pregnancy cannot be avoided
Name 3 variables which are thought to be predictive of behavioral change
Participants’ attitudes about teen pregnancy, or their positive evaluation of being a teen parent
Participants’ normative beliefs about teen pregnancy, including their perception of being a teen parent
Participants’ behavioral beliefs, reflected in their assessment of risk for getting pregnant
