Lecture by Annet Flashcards
Applying social psychology
Where do psychologists work? Name 7 settings
- University 25,9%
- Medical school 6,3%
- Schools /educational 8,1%
- independent practice 5,7%
- hospital/ other health service 25%
- Government / medical center 16,3%
- Business / nonprofit 10,4%
What is social psychology? Quote
The scientific study of the feelings, thoughts, and behaviors of individuals in (and about) social situation
What does social psychology observe? Name 5 key terms
- how people are influenced by others
- how people make decisions
- inferences we make about other’s attitudes and personalities
- the influence of situational variables on behavior
- how we make sense of our world
“hard science provides the facts- but the social and behavioral science explain..?
.. how we interpret those facts into our judgments and actions
How can (social) psychologists help?
they know attitudes, beliefs, and affective reactions to issues
Research has shown us that: we worry less about..
- risks we feel won’t personally affect us
- risks if they are far in the future
- abstract risks
- risks that are caused by choices which also provide a benefit to us
- risks over which we have some control
If you want to make people aware of risks you have to make this risks ..
- local and personal
- concrete
- focus on the present
- point out the trade-offs between risks and benefits
- stress the element of personal control
Name 4 kinds of social influence on behavior
- social facilitation
- modeling
- impression management
- norms
modeling
other people’s behavior serves as a model for our own behavior
impression management
- attempts to consciously or unconsciously control the impressions other people form of us
- by regulating the information we provide to them
- by strategic self-presentation
Name 2 ways to apply social psychology
- theory driven
2. problem driven
For which term does each letter of the PATH model stands for
Problem
Analysis
Test
Help
Name 5 steps the PATH model consist of
- Form problem to problem statement
- Formulating explanations based on theory
- Constructing and testing a process model
- Design an intervention program
- Developing an implementation plan
Step 1 of PATH model
What is the Problem?
What are we trying to change in whom?
Step 2 of PATH model
Which explanation can we generate for the problem / the outcome variable?
Step 3 of PATH model
Design a process model to visualize the explanations: which factors are involved in an explanation? Are there mediations, interactions, etc.
Step 4 of PATH model
Decide which factors in the intervention will be targeted. Choose the channel, the method, and the strategies you want to use in the intervention
Step 5 of PATH model
Plan the implementation: which parties are involved, do we need to take policy into account - in short, how do we make sure that our target group will be exposed to the intervention ?
Problem analysis =
background
content
research
Problem definition =
a short “sketch” of the problem for communication purpose
Name 6 questions you ask by analyzing a problem
- What?
- Why?
- For whom?
- What are the main causes?
- What target group?
- What are the main aspects?
- Is it an applied problem?
- Is is a social-psychological problem?
- Can it be solved?
WHAT
Which 2 elements problems contain?
consequences (lung cancer)
behavior (smoking)
Which social-psychological theories can help to explain problems? Name 3
- Conditioning
- Social Cognitive Theory
- Theory of Planned Behavior
Conditioning
Making repeated associations between stimuli and behavior cause the behavior to become automatic.
E.g. smoking when in the presence of company or alcohol, such as when you’re going out.
Social Cognitive Theory
Focuses among other things on the role of self-efficacy, social environment (peer pressure), rewards and punishments (e.g. higher taxes on cigarettes), and outcome expectancies
Theory of Planned Behavior
Focuses on attitudes, subjective norms, and perceived behavioral control, which together predict the intention to perform a certain behavior.
The outcome variable should be..
Name 5 characteristics
- relevant
- specific and concrete
- representable in numbers (less/ more)
- changeable
- reflect the desired end state
