Task 2 - Media and Me

Question 1

Entertainment-Education

Answer 1

refers to media that can both ‘entertain and educate, ignorer to increase audience members’ knowledge about an educational issue, create favourable attitudes, and change overt behaviour’
- developed with public health goals in mind

Question 2

Social Cognitive Theory

Answer 2

suggests that actors in E-E programs can influence viewers’ outcome expectancies and self efficacy by serving as a source of social modelling
- individuals learn vicariously by observing similar others’ behaviour and its consequences

Question 3

Homophily

Answer 3

Defined as the degree to which viewers perceive themselves to be like characters in terms of traits, abilities, and backgrounds
– character does not have to be from the media

Question 4

Parasocial interaction

Answer 4

Occurs when the viewer perceives a relationship of friendship with the media personality based on affective ties with that persona
– only towards someone on the media