Task 1.2 Flashcards
User-Centered Design
A design method that focuses on placing the users of a system at the center of all development decisions.
Generative Research
AKA Exploratory Research
Is typically conducted upfront and helps designers better understand the problem space.
Exploratory Research
Called Generative Research
Is typically conducted upfront and helps designers a better understand the problem space.
Evaluative Research
Is conducted throughout the design process to evaluate how well designers are solving a problem.
A/B Testing
AKA Split Testing
A process of showing two variations of the same webpage to different segments of website visitors at the same time and comparing which variant drives more conversations.
Attitudinal Testing
Focuses on how people think and feel. Examples of this are surveys, user interviews, and focus groups because they aim to get to the bottom of why the user likes or dislikes certain features or aspects of your product.
Behavioral Testing
Observes what people actually do when it comes to a particular product or service. Examples of this include usability test, eye tracking, and A/B testing fall under the behavioral research category as they require you to observe how users actually interact with your product, rather than what they say or think alone.
Qualitative
Involves direct observation of a subject (In person interviews).
Quantitative
Represents data -driven, and direct observations such as survey responses or users’ usage data.
Surveys
A common, indirect method of obtaining attitudinal information on how people feel about your product or service.
Participatory Design
AKA: Cooperative Design/ co-design
A collection of methods, both qualitative and quantitative, aimed at engaging every single stakeholder — colleagues, clients, and customers alike — in the design process.
Card Sort
A method for organizing and creating intuitive structures in categories.
User Interviews
A qualitative method of user research comprising an in -person interview aimed at better understanding a user’s attitude towards a product or service.
