Target: Recommendations: Personalize Dynamic Content

Question 1

Which of the following are options when you’re creating a recommendation? Select the three correct answers.

A. Collection
B. Front Promotion
C. Back Promotion
D. Custom Promotion

Answer 1

A. Collection
B. Front Promotion
C. Back Promotion

Question 2

Which metric is unique to a Recommendation activity? Select the correct answer.

A. Viewed a page
B. Custom Scoring
C. Clicked on Recommendation
D. Viewed an mbox

Answer 2

C. Clicked on Recommendation

Question 3

Which page types are available when setting up a Recommendations Activity? Select the four correct answers.

A. Landing Page
B. About Page
C. Product Page
D. Home Page
E. Cart Page

Answer 3

A. Landing Page
C. Product Page
D. Home Page
E. Cart Page

Question 4

By default, which percentage of traffic is sent to No Recommendation? Select the correct answer.

A. 30%
B. 0%
C. 25%
D. 10%

Answer 4

D. 10%

Question 5

Which collections are available to use while you’re setting up a recommendation activity? Select the correct answer.

A. None of them
B. All of them
C. Top 3
D. Those that match criteria

Answer 5

B. All of them

Question 6

Which options are available when you’re adding a new recommendation to a page? Select the three correct answers.

A. Swap Recommendation
B. Insert Recommendation Before
C. Insert Recommendation After
D. Replace W/ Recommendation

Answer 6

B. Insert Recommendation Before
C. Insert Recommendation After
D. Replace W/ Recommendation

Question 7

If you select two or more criteria during setup, how many designs can you select? Select the correct answer.

A. 2
B. Unlimited
C. 1
D. 3

Answer 7

C. 1

Question 8

Why must you select a page type? Select the correct answer.

A. To determine available criteria
B. To determine available designs
C. To determine available metrics
D. To determine available audiences

Answer 8

A. To determine available criteria

Question 9

Which format is available for downloading Target data? Select the correct answer.

A. CSV
B. Tab
C. Excel
D. PDF

Answer 9

A. CSV

Question 10

When does a user qualify for reporting in Adobe Target? Select the correct answer.

A. It depends on settings
B. It depends on metrics
C. On successfully triggering a metric
D. When qualifying for an activity

Answer 10

D. When qualifying for an activity

Question 11

How do you change the default report? Select the correct answer.

A. Click the three buttons above the Report Metric
B. It’s not possible
C. Click the gear icon
D. It happens when you set up the activity

Answer 11

A. Click the three buttons above the Report Metric

Question 12

Which metrics are available by default for each experience? Select the three correct answers.

A. Page
B. Lift
C. Confidence
D. Revenue
E. Orders

Answer 12

B. Lift
C. Confidence
E. Orders

Question 13

Which option is no longer available under the gear icon? Select the correct answer.

A. Control
B. Counting Methodology
C. Environment
D. Metric

Answer 13

D. Metric

Question 14

What does Reset Report Data do? Select the correct answer.

A. Removes current visitors from the activity
B. Removes old data
C. Deactivates the activity
D. Pause the activity

Answer 14

B. Removes old data

Question 15

How many reporting presets can you set up? Select the correct answer.

A. 2
B. 10
C. 1
D. 5

Answer 15

B. 10

Question 16

How many audiences are in reporting by default? Select the correct answer.

A. 2
B. 1
C. 10
D. 5

Answer 16

B. 1

Question 17

What are collections eligible for? Select the correct answer.

A. A/B tests
B. Recommendations
C. Exclusions
D. Feeds

Answer 17

B. Recommendations

Question 18

How can you create a collection? Select the correct answer.

A. Within a feed
B. In an Audience
C. Using Advance Search

Answer 18

C. Using Advance Search

Question 19

How many products can you add to each collection? Select the correct answer.

A. 100
B. 25
C. Unlimited
D. 10

Answer 19

C. Unlimited

Question 20

What is the main purpose of collections? Select the correct answer.

A. To organize products
B. To remove products
C. To exclude products
D. To add entity information

Answer 20

A. To organize products

Question 21

What are some advantages of using collections? Select two correct answers.

A. Include specific products
B. Group products
C. Exclude products
D. The option to create once and use multiple times

Answer 21

A. Include specific products

B. Group products

Question 22

Which feed type requires no mapping during initial setup? Select the correct answer.

A. SQL
B. CSV
C. Analytics Classification
D. Google Product Feed

Answer 22

B. CSV

Question 23

Which feed types require an FTP or URL location? Select the two correct answers.

A. Analytics Classification
B. CSV
C. Google Product Feed

Answer 23

B. CSV

C. Google Product Feed

Question 24

Which options are available for uploading your recommendations feed? Select the two correct answers.

A. Github
B. FTP
C. URL
D. JIRA

Answer 24

B. FTP

C. URL

Question 25

What is Adobe’s proprietary method for uploading a feed? Select the correct answer.

A. Google
B. CSV
C. Analytics Classification
D. API

Answer 25

B. CSV

Question 26

What is Adobe’s proprietary method for uploading a feed? Select the correct answer.

A. Google
B. CSV
C. Analytics Classification
D. API

Answer 26

B. CSV

Question 27

Which of the following are available options when you’re setting up a Recommendations feed? Select the three correct answers.

A. SQL
B. Google Product Feed
C. Manual
D. Analytics Classification
E. CSV

Answer 27

B. Google Product Feed
D. Analytics Classification
E. CSV

Question 28

What is another way to get feed information into Recommendations? Select the correct answer.

A. Exclusions
B. Criteria
C. mBox
D. Collections

Answer 28

C. mBox