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Adobe Target Business Practitioner (AD0-E401) > Target: Automated Personalization > Flashcards

Target: Automated Personalization Flashcards

1
Q

What option allows you to switch between Host Groups? Select the correct answer.

A. Options
B. Content
C. Preferences
D. Settings

A

D. Settings

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2
Q

What report type allows you to check individual asset performance? Select the correct answer.

A. Content Report
B. Asset Report
C. Offer Report
D. Detailed View Report

A

C. Offer Report

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3
Q

With the Offer report group selected, what continued report is displayed when selecting an individual asset? Select the correct answer.

A. Deep dive report
B. Predictive variables report
C. Visitor report
D. Variable highlight report

A

B. Predictive variables report

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4
Q

By default, which Audience type is shown? Select the correct answer.

A. All Qualified Visitors
B. Recent Visitors
C. Google SERP Visitors
D. Frequent Visitors

A

A. All Qualified Visitors

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5
Q

What is a control group? Select the correct answer.

A. Random experiences served to visitors
B. Cached content served to visitors
C. Default Content
D. Targeted Content Delivery

A

A. Random experiences served to visitors

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6
Q

Automated Personalization provides personalized content by using machine learning to sift through data and identify patterns in visitor behavior. True or false?

A. True
B. False

A

A. True

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7
Q

Legacy 1:1 customers who want to replicate the results of their 1:1 campaigns should choose which algorithm for optimization? Select the correct answers.

A. Lifetime Variance
B. Random Forest
C. Residual Variance
D. Legacy Variance

A

C. Residual Variance

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8
Q

What two inputs are combined to create accurate predictive experiences for site visitors? Select the two correct answers.

A. General Score
B. User-based Score
C. Bandit Score
D. Automated Experiences
E. Site Score
A

A. General Score

B. User-based Score

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9
Q

You can use mbox.js to successfully create an Automated Personalization Activity for a Single Page Application without any additional modification requirements. True or false?

A. True
B. False

A

B. False

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10
Q

What are the new algorithms available for an activity in Automated Personalization? Select the two correct answers.

A. Random Tree
B. Lifetime Value
C. Faster Forest
D. Random Forest
E. Lifetime Forest
A

B. Lifetime Value

D. Random Forrest

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11
Q

Automated Personalization allows you to preview Experience Combinations in the Visual Experience Composer. True or false?

A. True
B. False

A

A. True

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12
Q

In which field do you enter an URL to create an Automated Personalization Activity within Adobe Target? Select the correct answer.

A. Personalize Activity URL
B. Enter Activity URL
C. Assign Activity URL
D. Automate Activity URL

A

B. Enter Activity URL

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13
Q

Automated Personalization follows the same request pattern as what server call interaction? Select the two correct answers.

A. Mbox Parameters
B. Mbox
C. Recommended Entity Feed
D. MBoxDefine/MBoxUpdate

A

A. Mbox Parameters

B. Mbox

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14
Q

Which JavaScript files are used by Automated Personalization? Select the two correct answers.

A. mbox-target.js
B. at.js
C. profile.js
D. ap.js
E. mbox.js
A

B. at.js

E. mbox.js

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15
Q

To help Automated Personalization learn and adapt overtime, what ongoing split is recommended for site traffic? Select the correct answer.

A. Random Experience
B. Multi-user Experience
C. Shared Experience
D. Mixed Experience

A

A. Random Experience

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16
Q

Which algorithm is best used for sites with a high number of returning visitors? Select the correct answer.

A. Random Forest
B. Lifetime Value
C. Legacy Value
D. Legacy

A

B. Lifetime Value

17
Q

When leveraging third-party data into an Automated Personalization integration, you should be aware of potential impacts to page performance. True or false?

A. True
B. False

A

A. True

18
Q

Which variables are used in the Legacy Residual Variance algorithm? Select the two correct answers.

A. Top ten variable inputs 
B. Top-10 nominal variables 
C. All user variables 
D. Random nominal variables 
E. Ten numerical input variables
A

B. Top-10 nominal variables

E. Ten numerical input variables

19
Q

Automated Personalization is confined to the web-only via what Adobe Target tool? Select the correct answer.

A. Visual Experience Creator
B. Visual Experience Composer
C. Activity Mode
D. Visual Experience Editor

A

B. Visual Experience Composer

20
Q

AP activities can be delivered via Rawbox/Adbox. True or false?

A. True
B. False

A

B. False

21
Q

Automated Personalization is based on visits. True or false?

A. True
B. False

A

A. True

22
Q

What percentage of your audience receives a random experience by default? Select the correct answer.

A. 10%
B. 5%
C. 0%
D. 90%

A

A. 10%

23
Q

It is possible to perform both A/B Actions and AP Actions inside of the Visual Experience Composer. True or false?

A. True
B. False

A

A. True

24
Q

Which visit-based integration is not compatible with Automated Personalization? Select the correct answer.

A. Mbox parameters
B. Analytics as a data-source
C. Customer Attributes
D. Shared Audiences

A

B. Analytics as a data-source

25
Q

Within the UI, what variable is set in the Control? Select the correct answer.

A. Experiences
B. Random Experiences
C. Goals
D. Algorithm

A

B. Random Experiences

26
Q

Within the Visual Experience Composer’s “Change Text/HTML” option, you are only allowed to modify HTML and CSS. True or false?

A. True
B. False

A

B. False

27
Q

To follow visitor behavior beyond the click, what setting do you disable to designate a separate restart metric? Select the correct answer.

A. Same as Optimization Goal
B. Optimization Goal
C. Restart Activity
D. Conversion Metric

A

A. Same as Optimization Goal

28
Q

At which step in the activity creation process do you designate the algorithm your activity will use for machine learning? Select the correct answer.

A. Create
B. Target
C. Goals & Settings
D. Logic

A

B. Target

29
Q

Which metric does the Adobe Target algorithm optimize toward? Select the correct answer.

A. Optimization Goal
B. Primary Algorithm
C. Conversion Metric
D. Success Goal

A

A. Optimization Goal

30
Q

What button would you click to combine objects into the same Report Group? Select the correct answer.

A. Reporting
B. Manage Content
C. Configure Combination
D. Content

A

D. Content

Adobe Target Business Practitioner (AD0-E401) (3 decks)

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