AD0-E401 Flashcards
Adobe Target Business Practitioner
An Adobe Target Business Practitioner is looking at page analytics data. Which Key Performance Indicator (KPI) represents an opportunity to increase website engagement?
a. High bounce rate
b. Low website traffic
c. Long time to test duration
d. Low statistical power
a. High bounce rate
An Adobe Target Business Practitioner is calculating the sample size of an activity that has six offers (including control). Considering the effect multiple offers have on the confidence level, which action can be taken to
account for this?
a. Apply Bonferroni Correction
b. Increase Daily Visitors
c. Increase Statistical Power
d. Change Baseline Conversion Rate
a. Apply Bonferroni Correction
When setting up a new activity in Adobe Target, in which case should an Adobe Target Business Practitioner recommend using the Form-Based Experience Composer rather than the Visual Experience Composer?
a. When testing on a non-web environment
b. When changing an image on the homepage
c. When recommending popular products
d. When testing on a staging environment
a. When testing on a non-web environment
An analyst has configured pageviews of the cart page as the primary metric of an activity. When analyzing the
results, it is flagged that the total number of cart pageviews recorded in Target is lower than the number of cart pageviews recorded in Adobe Analytics for the same time period. What is a likely cause?
a. Target counts pageviews only for visitors that qualified for the activity, but Adobe Analytics will count cart pageviews for all visitors
b. There will always be a discrepancy of 15% between the pageviews recorded in Adobe Target and the pageviews recorded in Adobe Analytics
c. Adobe Target will not record cart pageviews for visitors who are in the control experience, but Adobe
Analytics will include all pageviews
d. Adobe Target has a 72-hour latency period for viewing metrics in the reports
a. Target counts pageviews only for visitors that qualified for the activity, but Adobe Analytics will count cart pageviews for all visitors
In A/B testing, the confidence level and significance level are interlinked, and both have to be evaluated when
interpreting results of an A/B test. What is the relationship between the two levels?
a. Significance level = 100% - Confidence level
b. Significance level = 100% + Confidence level
c. Significance level = 100% - (Confidence level * 0.5)
d. Significance level = Confidence level
a. Significance level = 100% - Confidence level
Adobe Target allows for mobile app optimization. True or false?
A. True
B. False
A. True
What three assets are used to help Target decide which activities and experiences are returned to a visitor? Select three correct answers
A. URL B. Profile data C. Ajax request D. Https certificate E. Mbox parameters
A. URL
B. Profile data
E. Mbox parameters
Target Standard introduces new terms and concepts that differ from those used in Target Classic. Match the Target Classic terms in Column A (Presentation Goals) with their updated terminology in Column B (Structure)
Presentation Goals A. Campaign B. 1:1 C. Campaign Summary D. Segments E. Offers
Structure
- Activity
- Content
- Audienes
- Activity diagram
- Automated personalization
Campaign (Activity) 1:1 (Automated Personalization) Campaign Summary (Activity diagram) Segments (Audiences) Offers (Content)
Where would you go to set Adobe Target as your default environment when logging into the Marketing Cloud?
A. Options > Landing Page
B. Preferences > Landing Page
C. Edit Workflow > Landing Page
D. Edit Profile > Landing Page
D. Edit Profile > Landing Page
At which point will a user be able to create an Adobe ID in order to connect to the Marketing Cloud? Select two correct answers
A. After receiving a Marketing Cloud invitation, but before accepting it
B. After receiving a Marketing Cloud invitation during the process of accepting it
C. A Marketing Cloud Admin must configure the Adobe ID at the time of sending the invitation
D. The Adobe ID can be linked any time after accepting a Marketing Cloud invitation
E. Before receiving a Marketing Cloud invitation
B. After receiving a Marketing Cloud invitation during the process of accepting it
E. Before receiving a Marketing Cloud invitation
How would you locate archived and ended activities?
A. Deep dive
B. Advanced search
C. Advanced filter settings
D. Archive filter
C. Advanced filter settings
If you want to use targeting to display a different landing page for different visits, witch activity type would you use?
A. Audience Targeting B. A/B Test C. Automated Personalization D. Multivariate Test E. Experience Targeting
E. Experience Targeting
Adobe Target has individual platforms for each delivery method. True or False?
A. True
B. False
B. False
Which activity type does not allow you to use Adobe Analytics as a data source?
A. Experience Targeting
B. Multivariate Test
C. Recommendations
D. Automated Personalization
D. Automated Personalization
Which activity type compares all possible combinations of offers within your content areas to determine the most successful combination? Select the correct answer.
A. Experience Targeting
B. A/B Test
C. A/B Test with Analytics
D. Multivariate Test
D. Multivariate Test
Where in the Marketing Cloud interface can you set Target as the default landing page?
A. Adobe ID Account Settings > Custom Landing Page
B. Edit Profile > Default Organization & Landing Page
V. Solution Switcher Widget > Preferences > Landing Page
D. Admin Console > User Preferences > Default Page
B. Edit Profile > Default Organization & Landing Page
What is the process for linking your Target Classic account?
A. Target Classic Workflow permissions granted within the Marketing Cloud Admin Console
B. Marketing Cloud Admins can link it for each account
C. Target Classic user credentials can be added when launching the Target Classic Workflow
D. User Permissions within Target Classic are configured for the Marketing Cloud
C. Target Classic user credentials can be added when launching the Target Classic Workflow
When adding new users to the Adobe Marketing Cloud, you are limited to adding one product per user. True or false?
A. True
B. False
B. False
Which Adobe Solution integrations allows you to generate targeted emails? Select the correct answer.
A. Adobe Social
B. Adobe Audience Manager
C. Adobe Primetime
D. Adobe Campaign
D. Adobe Campaign
Adobe Experience Manager comes with complete Target integrations out of the box. True or False?
A. True
B. False
B. False (with limited integration OOTB, rest using cloud configs)
When a 3rd party cookie is rejected, default is displayed for all mboxes. True or False?
A. True
B. False
A. True
When using the out of the box Target integrations with Adobe Experience Manager, what are you limited to?
A. Experience Targeting
B. Automated Personalization
C. A/B Testing
D. Recommendations
A. Experience Targeting
C. A/B Testing
When a user triggers a page view and the mbox content is not cached, where do the Edge Clusters replicate the content?
A. Central Servers
B. Edge backup
C. Primary Servers
D. Locally
A. Central Servers
What are the names of two 3rd party cookies that follow the first mbox request? Select two correct answers.
A. mboxCookie B. mboxPC C. mboxID D. mboxCache E. mboxSession
B. mboxPC
E. mboxSession