target population Flashcards
1
Q
target population
A
-group of people that researchers want to generalise their findings to
2
Q
sampling techniques
A
-opportunity
-self-selected
-snowball
-random
3
Q
opportunity sample
A
-people who are readily available and willing to participate
4
Q
self-selected sample
A
-people volunteer themselves
-researcher places an advert
-researcher filters responses to collect a sample which reflects their target population
5
Q
snowball sampling
A
-used when population is not easy to contact
-participant is asked to suggest
6
Q
random sampling
A
-every member of target population has an equal chance of being selected
-participant entered into a draw
