Talent Acquisition Flashcards
Primary HR Concerns in Talent Acquisition
- Addressing short and long term needs of staffing requirements can be anticipated in timely manner
- Workforce planning an employment strategies
- Hiring for cultural fit
Staffing
Acts on human capital needs identified from workforce planning and attempts to provide an adequate supply of qualified individuals to complete the body of work necessary for the organization’s financial success
HR Professionals Involvement in Staffing
Has the responsibility of anticipating needs and balancing the needs with the actual talent supplies, taking into consideration the input from workforce planning activities. HR then attracts the hires the talent
Talent Acquisition Growth Strategies Types
- Merger/Acquisition
- Joint Venture
- Greenfield Operation
- Strategic Alliance
Merger/Acquisition Talent Acquisition Implications
- New talent becomes part of the organization
- Retention of key talent is a major issue
- HR must provides due diligence to ensure all potential costs are identified beforehand
Joint Venture Talent Acquisition Implications
- The tye of partnership it is
- Ppeople the partner contributes (e.g., number of employees, skill sets) all influence talent acquisition.
Greenfield Operation Talent Acquisition Implications
- New site needs all new staff
- Due diligence to understand local laws and employment regulations
- Can be huge effort, especially when local labor market is underdeveloped
Strategic Alliance Talent Acquisition Implications
- Depending on type of alliance - can have no or a lot of impact on staffing
- Typically employees remain with their own companies
- If new venture if formed in alliance, then talent acquisition plans are directly affected
Global Talent Acquisition Challenges
- Contractual and legal policies impacting employment are difficult to monitor
- Culture
- Difficult to contril widely dispersed locations and costs of correcting problems can be high
Maturity in Location in Talent Acquisition Includes
- Experience
- Local market development and set skills in a particular location.
- Each location has its own history, tradition and patterns
Common Pattern of Maturity in Location in Talent Acquisition Includes
- Local talent is not ready
- Expatriates are used for staffing as local talent becomes ready for jobs
- Percentage of local employees grow
- Over time, local nationals are sent to other locations to fill staffing needs as the employees from headquarters did before them
Employment Brand
Persona organization presents to current or prospective employees to become “employer of choice”
Employment Branding
Process of positioning an organization as an “employer of choice” in the labor market.
Employment Branding Strategy Should
- Create a positive, compelling image of the organization
- Provide a clear and consistent message about what it is like to work at the organization
- Encourage the best potential candidates to apply for jobs.
- Reinforce the public’s image of the organization.
Employee value proposition (EVP)
- Employees’ perceived value of the total rewards and tangible and intangible benefits they receive from the organization as part of employment
- This drives unique and compelling organizational strategies for talent acquisition, retention and engagement
- Answers the questions
- Why would a talented person want to start working for an organization
- Why would they want to continue to work for the organization
Employee value proposition (EVP) must
- Be aligned with organizational strategic plan, vision, mission, and values and create image that attracts people
- Provide accurate picture of employment (any inconsistencies may erode credibility)
- Be consistent with organization’s external brand
Positive Recruitment Outcomes from Strong Employment Brand
- Being known as an employer of choice with well-defined values.
- Greater number of qualified candidates.
- Promoting diversity as a value proposition.
- Increase in the number of employee referrals of qualified candidates.
- Facilitating the creation of critical talent pipelines in the employment market.
- Increased candidate acceptance rates and more rapidly filled position
Employer’s Brand Building Techniques
- The organization’s website
- Media ads (e.g., print, television, radio, Internet)
- Social media
- Collateral materials (e.g., brochures)
- Marketing campaigns
- Representation of the organization at traditional recruiting events (e.g., job fairs, educational institutions)
- Presence at community events, sponsorships, etc.
- Formal or informal word-of-mouth communication from employees, former employees, and retirees
- Dialogue—making it easy to talk with current employees about what it’s like to work for the organization, in person or through virtual chats on the website or publicizing testimonials and results from external employee (pulse) surveys
Guidelines for Building an Employment Brand
- Determine existing perceptions of organization in country or local area
- Identify main competition of highly-qualifying employees
- Assess organizational strengths and weaknesses
- Develop employment brand (or modify/tailor existing materials)
- Ensure brand is consistent
- Test brands and make modifications
- Execute brand
- Reassess and revitalize brand
- Reinforce brand
To determine ROI on investement of social media for employer branding, they need access to
- What users say about the organization across the web
- Where the organization’s audience is and how they use social media
Best Practices in Employer Branding Include
- Brand pillar identification
- Achievement of work environment awards
- Personalized channels for external audiences
Brand pillar identification
- Clear statements of the most important attributes and principles the organization wants to consistently communicate in all aspects of talent acquisition and talent management
- Examples: Quality, expertise, passion, community involvement, honesty, learning environment, flexible environment, or other attributes and principles that convey the opportunities for an employee or applicant to succeed
Achievement of work environment awards
- Award evaluation and high rankings that increase an organization’s exposure and credibility with employees and candidates and promote an organization as a positive place to work
- Examples: Public recognition and rankings on lists such as best places to work, best places to launch a career, top places to intern, top organizations for diversity, best employers for workers over 50
Personalized channels for external audiences
- Applications customizing and personalizing brand messaging to best fit user responses to profile questions
- Examples: Website background music uniquely meaningful to potential interns or candidates just out of college, streaming online messages tailored to the experience level of the potential applicant