Tactical Plan (Teens)

Question 1

Programmatic

Answer 1

DV360/Youtube optimizing towards Awareness & Consideration

• :06s
• :15s
• Companion Banners (Milk Mascots)

Question 2

Social

Answer 2

IG, TikTok, Snap optimizing towards Video Views

• IG = Stories, Polls, InFeed, Reels (:06s, :15s)
• TikTok = InFeed, Voting Polls (:06s, :15s)
• Snap = Snap Commercials, Snap Ads, AR Lens (:06s, :15s)

Question 3

Search

Answer 3

N/A

Question 4

Direct

Answer 4

Cartoon Network, Disney, Paramount, Super Awesome optimizing towards Awareness & Consideration
- Kids FEP/OTT & VOD (:15s)