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Milk Territories > Cluster Groups > Flashcards

Cluster Groups Flashcards

1
Q

Clusters 2 + 4

A

Performance Cluster

  • Less focus on nutrition based claims, more performance based claims
  • Protein, Hydration, Endurance, Recovery
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2
Q

Clusters 5 + 8

A

Moderate Cluster

- Put all claims/RTBs in rotation to gauge efficacy

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3
Q

Cluster 1

A

Family Health & Wellness Cluster

  • Focus less on performance based claims, more on overall health wellness, and nutrition based claims
  • Hydration, Growth, Immunity, General
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Milk Territories (6 decks)

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