FB/IG, Twitter, Pinterest optimizing towards Video Views & Traffic - FB = News Feed, Stories (:06s) - IG = InFeed, Stories (:06s) - Twitter: Amplify Pre-Roll, Promoted Video Website Card (:06s) - Pinterest = Standard Video, Max Width Video, Static Pin Ad (:06s)

Tactical Plan (Parents) Flashcards by Sachin Manghnani

Programmatic

Yahoo & DV360 optimizing towards Awareness & Consideration

- ROS Banners, ROS Video/Native Video (:06s)

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Social

FB/IG, Twitter, Pinterest optimizing towards Video Views & Traffic

FB = News Feed, Stories (:06s)
IG = InFeed, Stories (:06s)
Twitter: Amplify Pre-Roll, Promoted Video Website Card (:06s)
Pinterest = Standard Video, Max Width Video, Static Pin Ad (:06s)

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Direct

N/A

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Google optimizing towards conversion (site traffic)

- Responsive Search Ads with varying headlines/copy

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Brainscape's Knowledge GenomeTM

Tactical Plan (Parents) Flashcards

Brainscape's Knowledge Genome^TM