T3 Target Audience

Question 1

What is a target audience

Answer 1

The group of people that your design is aimed at

Question 2

Why do graphic designers use target market research?

Answer 2

To best understand their audience and find out as much as possible about them to ensure the design appeals to them

Question 3

What is a demographic

Answer 3

A statistical study of human populations

Question 4

What things does a demographic profile define groups based on?

Answer 4

• age
• gender
• income
• education
• occupation
• geographic
• nationality

Question 5

What is the letter grading used to define “groups”

Answer 5

• upper middle class - A
• middle class - B
• lower middle class - C1
• skilled worker - C2
• working class - D
• those at lowest level of subsistence - E

Question 6

What is a primary target audience?

Answer 6

The group of customers that a business thinks it has the greatest opportunity to convert

Question 7

How to determine your target audience?

Answer 7

• analyse your customer base and carry out client interviews
• conduct market research and identify trends
• analyse competitors
• define who isn’t your target audience
• use Google analytics

Question 8

What is a secondary target audience

Answer 8

Other groups of people with common characteristics who may be interested in your products or services but are unlikely to become your most valuable customers

Question 9

What would a primary and secondary target market of a business class flight be

Answer 9

Primary - business men/women
Secondary - older people/couples