T2 Brand Identity Flashcards
1
Q
What is a logo?
A
A name, mark or symbol that represents a business or product
2
Q
What makes an effective logo?
A
memorable
simple
versatile
timeless
appropriate
3
Q
what is branding?
A
the process of creating a distinct identity for your business in the mind of your target audience
4
Q
What are the aims of company branding?
A
promote company
promote company values
build trust and loyal with customer
develop strategies for marketing and advertising
set out guidance for company appearance
5
Q
What’s a style guide
A
A set of standards for the design of the company’s brand
6
Q
What is product branding
A
when marketers introduce a product to the public with its own unique identity
