T2 Marketing/advertising Flashcards
1
Q
What is marketing?
A
The process of identifying customer’s needs and meeting them
2
Q
What is advertising?
A
The process of advertising a company and attracting attention to it
3
Q
Name 5 examples of advertising
A
1) leaflets
2) billboards
3) social media
4) brochures
5) magazines/newspapers
4
Q
Advantages of advertising methods
A
- digital advertising can be easily updated
- worldwide exposure
5
Q
Disadvantages of advertising methods
A
- paper based advertising is becoming outdated
- not everyone can access social media
