T2. Representation of Place

Question 1

What is meaning?

Answer 1

peoples perception of a place

Question 2

What is representation?

Answer 2

how a place is portrayed in society

Question 3

What is sense of place?

Answer 3

the emotional attachment people have with places

Question 4

How can perception of place change?

Answer 4

Re-image a place = discard negative perceptions and replace them with more positive ones Regeneration = the process of redevelopment to reverse urban decline Rebranding = changing the marketing of a place to increase investment

Question 5

Whats an example of place marketing?

Answer 5

Weston has tried appealing to new demographics by using advertising campaigns on social media Discover Clevedon represents Clevedon as being picturesque and a perfect tourist destination.

Question 6

Whats an example of re-branding?

Answer 6

Changing how a place is marketed to increase investment like the scheme in Glasgow called ‘people make Glasgow’

Question 7

Whats an example of re-imaging?

Answer 7

Replacing negative perceptions of a place with positive ones like ‘I amSterdam’ scheme to make Amsterdam memorable instead of soft drugs and prostitution.