SWOT/TOWS Strategic planning for business Flashcards
1
Q
What is a SWOT
A
A scan of the internal and external environment as a part of strategic planning for business
SW = internal
OT = external
2
Q
What is a TOWS
A
Used to create an actionable plan from SWOT
3
Q
TOWS Structure
A
S-O = Strengths used to take on external opportunities
W-O = Weakness can be overcome to pursue opportunities or opportunities can be used to overcome weakness
W-T = Defensive plan to prevent weakness going into threat
S-T = Use strength to reduce vulnerability to threats
4
Q
TOWS table
A
S W
O
———————————-
T
