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Business > Marketing > Flashcards

Marketing Flashcards

1
Q

What are the 7 Ps

A

Price
Product
Promotion
Place
People
Process
Physical environment

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2
Q

Price

A

Cost, demand, competition

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3
Q

Product

A

Packaging/branding
Quality
New editions/improvement

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4
Q

Promotion

A

Adverts
Offers
Trials
Review
Ways in which to make people aware

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5
Q

Place

A

How consumers access product/service
Social media
Retail

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6
Q

People

A

Employment
Culture
Customer service
Values

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7
Q

Process

A

Process to access service/product
Contacts
Forms
Registrations
Patient facing

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8
Q

Physical Environment

A

Ambience/mood
Style - retro/modern/sheek
Lighting - Light/dark/warm
Neat/clutter/minimalist
Music
Smell
Comfort
Location - routes, parking, signposted

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Business (4 decks)

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