SWOT Analysis Flashcards
1
Q
What is SWOT analysis?
A
It helps a business assess its competitive strength and the nature of its external environment
2
Q
What does SWOT stand for?
A
Strengths
Weaknesses
Opportunities
Threats
3
Q
What is likely evidence of Strengths and weaknesses
A
Market share
Profitability
Efficiency
Brand recognition + loyalty
Market capitalisation
Reputation
4
Q
What are the opportunities and threats?
A
PESTLE
5
Q
Positives of SWOT
A
+ logical structure
+ focuses on strategic issues
+ encourages analysis of external environment
6
Q
Negatives of SWOT
A
- too often lacks focus (generic)
- needs a balance of views (not independent)
- can quickly become out-of-date
