Sustainability And The Media

Question 1

Why consider the media?(2)

Answer 1

Media campaigns are policy tools that are used to attempt to influence the public

Inaccurate, bias and sensationalism are used

Question 2

Define sensationalism

Answer 2

Provoking interest whilst not always being truthful

Question 3

Personal media (2)

Answer 3

Personal communication can be useful

Need to research to improve public understanding

Question 4

Media (3)

Answer 4

Influential

Shapes translations between:

• climate
• science
• policy
• public

It is also how people get environmental knowledge

Question 5

Media vs sustainability (6 for media, 5 for sustainability)

Answer 5

Media:

1. Short term
2. Notable events
3. Short bulletins
4. Competition
5. Economic factors/ markets
6. Facts

Sustainability:

1. Long term
2. Complex
3. Terminology and concepts
4. Economic factors
5. Interpretation

Question 6

What is the Chiapas Media project? (3)

Answer 6

In 1988

Filmmaking innZapatista communities in Chiapas

Issues shown:

• fair trade
• women
• education
• land ownership etc

Question 7

Why do we need to have community led media? (3)

Answer 7

People shown as survivors (they’re against neocapitalism globalisation)

Outsiders show them as violent

Differences in media and their own experiences so they wanted to be proud of their culture and make it more accurate to themselves.

Question 8

8 questions to ask when looking at the media?

Answer 8

1. Who’s speaking
2. What are they saying
3. How
4. Who created it
5. What’s the effect?
6. How are they conveying the message?
7. Target audience?
8. How do you feel?