SURVEYS: QUESTIONNAIRES AND INTERVIEWS Flashcards

F8

1
Q

PLANNING AND DESIGNING SURVEYS

A
Six different activities:
 – datarequirements,
– data generation method,
 – samplingframe,
– samplingtechnique,
– responserate and non responses,
 – samplesize.
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2
Q

Probability sampling:

A

the sample has been chosen because the researcher believes that there is a high probability that the sample of respondents (or events) chosen are representative of the overall population being studied.

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3
Q

Non-probability sampling

A

means that the researcher does not know whether the sample of people (or events) is representative – each member might have unique characteristics not shared with others in the overall population.

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4
Q

QUESTIONNAIRE SHOULD BE:

A
brief
relevant
unambigous
specific
objective
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5
Q

QUESTION TYPES

A

open questions closed questions

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6
Q

Content validity

A

concerned with whether the questions are a well-balanced sample of the domain to be covered.

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7
Q

Construct validity

A

is concerned with whether we are measuring what we think we are measuring via our questions.

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8
Q

Reliability

A

whether a questionnaire would yield the same results if given repeatedly to the same respondents.

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