survey design

Question 1

what is the likert scale?

Answer 1

when a statement is made and they are asked to rate their agreement/disagreement

Question 2

what is semantic differential used for?

Answer 2

used for measuring the meaning of things and concepts

for each pair of adjectives place a cross at the point between them which reflects the extent to which you believe the adjectives describe policemen

clean - - - – - - dirty
honest - - - - - - dishonest

Question 3

difference between open and closed ended questions in terms of responses

Answer 3

open-ended: allows subjects more leeway, flexibility. requires a content analysis of responses
-close-ended questions: or “force choice ties respondents’ hands somewhat. easy to code data. always include an “other _____” category

Question 4

what are the five ethical considerations

Answer 4

confidentiality, anonymity, consent, sensitivity, ethical approval