Supply Chain Management Flashcards
distribution channel
the route by which a product or service is moved from a producer or supplier to customers
marketing channel
a set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer
channel members
all parties in the marketing channel that negotiate with one another, buy & sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer
supply chain
the connected chain of all of the business entities, both internal and external to the company, the perform or support the logistics function
discrepancies in quantity
difference between how much is produced and how much the end user wants to buy
discrepancies in assortment
lack of all the items a customer needs to receive full satisfaction from a product or products
discrepancies in temporal
product is produced but customer is not ready to buy it-inventory is a huge deal
discrepancies in spatial
difference between where the product is produced and where it is sold
primary role of market intermediaries
bring supply and demand together in an efficient and orderly fashion. they create a marketplace
supply chains streamline distribution by
reducing the number of transactions, increasing the value for customers, more effective and efficient
how do supply chains affect marketing
fulfill delivery promises, meet customer expectations, reliant on an efficient supply chain
better info should
increase efficiencies, create value and lead to better decisions
electronic data exchange (EDI)
computer-to-computer exchange of business documents from a retailer to a vendor and back
cycle time
the time between the decision to place an order and the receipt of merchandise
vendor managed inventory (VMI)
improve supply chain efficiency in which the manufacturer is responsible for maintaining the retailers inventory
