Superhumans advert Flashcards
1
Q
What low angle shot is used
A
The swimmer Ellie Simmonds is portrayed as powerful/dominant
2
Q
Lowkey lighting and dramatic effect with non-diagetic music
A
Creates tension from the beginning of the advert and audiences will be expecting a lot
3
Q
Montage of getting ready
A
- similar to prepare for battle making them appear as warriors rather than sport athletes
4
Q
Jumpcuts between childbirth and training
A
- Emphaises extreme pain and intensity of training which can be contrasted through child birth
5
Q
Cultural code- Barthes
A
The Bugsy malone soundtrack which lets the audience be familiar with something.
6
Q
Adds comedy effect
A
- Throwing up into the bucket which can add element of comedy and reduce potential compassion fatigue
7
Q
Edits of Boris Johnson with the annoucement ‘ You might as well just quit’
A
- Shows channel 4 anti-establishment ideology and criticism of the goverment not showing suppoet of disabled people
8
Q
How can David Gaunletts theory be applied
A
- Athletes become role models for disabled children in general
