I daniel Blake set text

Question 1

Product context of I Daniel Blake

Answer 1

• An independent social realist film produced by Ken loach a credited director.
• It became Ken Loach highest grossing film due to the debate of social and political issues shown in the movie
• I Daniel Blake was in many awards shows and won the Palme d’or and nominated for BAFTAS

Question 2

How does the stance contribute to the films success

Answer 2

• I Daniel Blake has a pre-sold audience due to Ken Loach being well recognised ( Jenkins fandom) The targeted fans are ABC1 who have education to be aware of the current issues in the u.k.

Question 3

Why is the film independent and does not have a large budget ?

Answer 3

• Independent movies are usually more creative due to the lack of resources which inspires them to do better.
• The main goal of the movie is to get a message across to the audience rather than a profit ( subverts curren and seaton)

Question 4

Who funded the I Daniel Blake movie and why

Answer 4

• BBC and the BFI
• Projects which are niche and culturally rich with education of British culture will conform to the remit of the BBC to inform educate and entertain

Question 5

How was the I Daniel Blake movie marketed

Answer 5

• Word of mouth
• Film posters
• Trailers in the cinema
  -Website
• Political support from the labour leader Jemeremy corbyn
• The movie was premiered in Newcastle to support economical deprevation
• Guerilla marketing methods such as project advertising onto the houses of parliment

Question 6

How can you relate Shirky In I Daniel Blake

Answer 6

The internet and online marketing allowed audiences to interact with the hashtags which created blogs, vlogs and Youtube views based on movie reviews etc.

• The audience were marketing the film for the film distributer through viral marketing
• The Daily Mirror

Question 7

How can Curren and Seaton be mentioned in I Daniel Blake

Answer 7

• The trailer offers an experience in which sits outside the point of trying to get profit and power.
• The trailer demostrates a level of variety and creativity which subverts the idea of media concentration to gain profit
• The trailer allows a more creativity approsch to production with socially diverse patterns due Loach- Diversity of ownership leads to a diversity of product.

Question 8

How can Hesmondhagh be mentioned in the I Daniel Blake trailer

Answer 8

• Horizontal intergration with many of the small companies merging to make a big production of I Daniel Blake.
  Can conform hesmondhagh as they are trying to reduce the risk by being with familiar production companies

Question 9

How can Gerbner be applied to the I Daniel Blake trailer

Answer 9

• Repeated exposure of people suffering in Newcastle will take time for audiences to get used to but if repeated audiences will realise poverty is a main issue in the U.K. and change is needed. However may create a sense of compassion fatigue.

Question 10

How can Stuart Halls reception theory be applied to I Daniel Blake

Answer 10

• Dominant postion- the preferred reading is accepted.
• Some may have an oppostional view of the poverty e.g. those with opposite political viewpoints such as conserveative idealogies