superhumans

Question 1

who produced this advert?

Answer 1

serial pictures

Question 2

why was this ad created

Answer 2

to promote the 2020 Tokyo Paralympics

Question 3

who created and diverse this ad?

Answer 3

4Creative

Question 4

personalisation

Answer 4

this advert deals with real human stories and focusing on day to day life

Question 6

audio code: heavy breathing and grunting

Answer 6

-Suggests struggle
-Juxtaposes sounds from everyday life

Question 7

What is the soundtrack called

Answer 7

So you want to be a boxer, from the musical Bugsy Malone

Question 8

Channel4

Answer 8

-remits to OFCOM
-targets an ideological left wing audience
-sport fans
-culturally diverse society

Question 9

slogan

Answer 9

“To be a Paralympic, there’s got to be something wrong with you”

Question 10

social and cultural context: accessiblie to audiences

Answer 10

seeks to promote these as real people are ‘human rather than ‘super’ which makes them more accessible to audiences

Question 11

social and cultural: promoting

Answer 11

in promoting the Paralympics and creating the trailer, channel 4 is seeking to address the underrepresented and the misrepresentations of social groups

Question 12

social and cultural contexts: represenation

Answer 12

-representation of disability in this advert is affected by social and cultural contexts.
-channel 4 has presented these athletes neither victims or heroes
-this is refreshing as majorityof these types of ads look for sympathy