Black Panther Flashcards
1
Q
Five Marketing Techniques Marvel used
A
Trailor, Kendrick Lamar & SZA Music video, Hasbro games ad, Superbowl Ad, poster
2
Q
What marketing did they use?
A
360 marketing
3
Q
How much did the superbowl advert cost
A
for 30 seconds it costs £5 million
4
Q
Who owns Marvel?
A
Disney - conglomerate
5
Q
How many families were mixed in America of their audience
A
over 50% of families in America are mixed
6
Q
Black Panther’s integration model
A
- Black Panther was produced by Marvel Studios
- They are also the film’s distributor
- Now they exhibit it on Disney+ which is an example of vertical integration
7
Q
what ways does Black Panther trailer minimise risk and maximise profit for Disney
A
- Celebrity endorsement
- Diverse cast
- Super hero movies tend to do well
- multiple genres that have big audiences
8
Q
how many views did the superbowl get?
A
111 million views
9
Q
grossed at
A
1 billion
10
Q
how many oscars
A
3
