Super Human

Question 1

Streamed where and why

Answer 1

Channel 4 new advertising campaign for the Tokyo 2020 paralympics

Question 2

Produced by

Answer 2

Oscar nominated cinematographer Bradford Young

Question 3

Video explores

Answer 3

the sacrifices made by paralympians to pursue their dreams of being crowned paralympic champions

Question 4

Who is Lynsey Atkin and what did she say

Answer 4

channel 4 Executive creative director “ opportunity to present paralympians in a way they hadn’t been shown before- by pointing a camera at the realities of their lives”

Question 5

Ableism

Answer 5

Discrimination of and social prejudice against people with disabilities based of the belief that typical abilities are superior

Question 6

Overall Aim

Answer 6

Abolish ableist attitudes, unlike previous campaigns, the film focuses on the fragilities and day to day struggles.

Question 7

Aim to represent marginalised groups?

Answer 7

Dominant groups control what is produced. Minority groups tend to be marginalised, creating unrealistic view of contemporary world. This ad attempts to address the marginalisation.

Question 8

Montage of joints being taped, strapped and pushed into prosthetics

Answer 8

Hyperbolic sounds of grunting, empathises preparation that athletes experience every day. Clear focus on struggle, real battle and physical determination. Gritty and real rather than glamorous or idyllic

Question 9

Framing of Ellie Simmonds

Answer 9

Authority, dominance, power. Jump cuts/montage thru costume changes. Signifies how many races she’s won. Iconography of medals emphasises success.

Question 10

Graphic match cut of wheelchair collision with plants colliding

Answer 10

Strength, power and physicality. Confirms how events at paralympic’s should not be underestimated

Question 11

Cyclist and phone revealing daughter

Answer 11

Challenging to commit to being an athlete as well as parenting. Facial expressions convey sadness. Struggle of balancing professional duties and domestic.

Question 12

Puke Bucket

Answer 12

Iconography attempt to incorporate comedy. Also implies athletes train ruthlessly to the point of illness. Lowkey lighting illustrates sinister and unsettling sacrifices.

Question 13

Jump cuts between child birth and training

Answer 13

Screams during both. Diegetic sounds. Suggests amount of pain is like child birth, comparing the two. Constructs paralypians as normal human beings who also deal with everyday issues

Question 14

Surreal imagery

Answer 14

Idea of dream/nightmare. Pressure and desire to succeed is driving them even when asleep

Question 15

Boris Johnson shot

Answer 15

Reflects channel 4s anti establishment standpoint. Gov are not always supportive of those with disabilities

Question 16

“To be a paralypian there’s got to be something wrong with you”

Answer 16

Typography plays on negative stereotype. Comments online were not comfortable. Emphasises how crazy you have to be to put yourself though all this stress and pain to be a paralympic champion

Question 17

Theory of Representation Stuart Hall

Answer 17

Process by which meaning is produced and exchanged between members of a culture through the use of language, signs and images which stand for or represent things.

Question 18

Theory of Identity David Gauntlett

Answer 18

Audiences can identify with themselves and establish their role in society all though the power of media