Media Theories Flashcards
Regulation Livingstone and Lunt
Idea that there is an underlying struggle in recent uk regulation policy between the need to futher the interest of citizens by offering protection from harmful or offensive material and the need to futher the interest of consumers by ensuring choice, value for money and market competition
Post colonial theory paul gilroy
the idea that colonial discourses continue to enforce contemporary attitudes about race and ethnicity in the post colonial era.
Media industries Curran and Seaton
Media industries are controlled by a small number of industries who are primarily driven by the logic of profit and power. The general trend is towards a greater consentration of ownership
Cultural industry’s David Hesmondhalgh
The idea that cultural industries try to minimise risk and maximise audiences all through the use of horizontal and vertical integration
Representation Stuart Hall
The process in which meaning is produced and exchanged between members of a culture through the use of images, signs and language which all stand for or represent something
Identity David Gauntlett
The idea that individuals are able to indentify themselves and establish their role in society all through the use of media
Feminist Theory Van Zoonen
Gender is constructed through discourse, and meaning varies according to cultural and historical contexts
Displays of women’s bodies as objects be looked at is a core element of western patriarchal culture
In mainstream culture the visual and narrative codes that are used to construct the male body spectacle, differ from those used to objectify the female body
Genre Theory Steve Neale
the idea that genres are dominated by repetition but are also marked by difference, variation and change. Genres change and develop and vary as they borrow from and overlap each other
Structuralism Claude Levi Strauss
The idea that texts can be best understood through an examination of their underlying structure. The idea that meaning is dependant upon pairs of oppositions. The way in which these binary oppositions are constructed have ideological significance
Intersectionality Bell hooks
Feminism is the struggle to end sexist and patriarchal oppression and the idea of male domination
Feminism is a political commitment rather than a lifestyle choice
Race and class as well as sex can determine the extent to which individuals are exploited, oppressed and discriminated against
