Media Language Flashcards
May provide familiarity in genre
Stars
Institution logo or directors name
Mark of Quality
Quotes from media institutions suggesting quality
Expert Criticism
Words and language used to acknowledge what the audience may experience when watching
Promise of pleasure
Positioning of names of stars, usually sense of hierarchy or importance
Star Billing
Objects or synonyms which will provide evidence to a film genre
Iconography
Memorable phrase or slogan that becomes memorable for the film
Tag Line
Will be persuasive and contain direct mode of address, excessive superlatives and hyperbolic
Language
Structuralism Claude Levi Strauss
The idea that meaning is dependent upon pairs of oppositions and the way in which these binary oppositions are resolved can have particular ideological significance
Diegetic sound
inside the fictional world, dialogue
Non-Diegetic sound
outside the fictional world, voice over
Genre Theory Steve Neale
Idea that genres may be dominated by repetition but are also marked by difference, variation and change
Narratology Todorov
Idea that all narratives share a basic structure that involves a movement from one state of equilibrium to another
