summer work key terms Flashcards
denotation
the literal meaning of a word/sign
connotation
what a word/ sign may bring to mind or suggest
representation
the portrayal of something in media
symbolic codes
symbolism used in media which can be easily understood
target audience
the group that a piece of media is targeted towards.
preferred reading
the way that the producer intends an audience to respond to a piece of media
polysemy
when something has many possible meanings
encoding
the way a text is put together
decoding
the way a text can be taken apart for its meaning
anchorage
words that accompany an image, giving it a meaning
conglomerate
something that has a number of distinct parts that are grouped together
oligopoly
few companies asserting control over a given market
regulation
media rules enforced by law which can have various aims, such as:
- protecting a public interest
- establishing technical standards
- encouraging competition and an effective media market
synergy
in media, synergy is when two or more media institutions collaborate to create a consistent brand for a single product.
convergence
when distinct media technologies/platforms are merged into one device (eg. a phone having a camera, books and music)
