success and failure in innovation

Question 1

In project Sappho what were the findings around success and failure

Answer 1

understanding user needs, size of project teams, contact with specialist external knowledge and seniority of business innovator (responsible for project)

Question 2

what were their overall findings for long term success

Answer 2

radical innovation and incremental innovation to meet customer needs and expectations

Question 3

what is technology push

Answer 3

R&D - manufacturing- marketing - user
emphasis on R&D
each element works independently not collaborating

Question 4

what is marketing pull

Answer 4

marketing - R&D - manufacturing - user

innovation in respond to recognised needs e.g radar created due to need from the military

Question 5

an example of when a successful innovation has created demand

Answer 5

Steve Jobs told consumers they needed apps then demand was created

Question 6

what is simultaneous coupling

Answer 6

successful innovation links tech push and market pull because a one sided view will fail. Therefore need successful R&D and marketing departments

Question 7

What is integrated model

Answer 7

parallel model of innovation, everyone works together to achieve functional integration. Overcoming ‘over the wall’ approach

Question 8

what is 5th systems model of systems integration and networking

Answer 8

time based
quality and non price focused
tech collaboration
customer focused
TQC